Marketing tech
fromwww.socialmediatoday.com
1 day agoPinterest CPG promotions outperform benchmark ROIs
Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.
I decided I needed to be away from the area for a bit. Recent stuff just made me not want to be at home anymore and so I figured a trip out for some breweries would help the mood a lot better. I had told Jesse and Amanda I would pop into Sworn on Black Friday so I went there for when they opened, had one of their delicious new stouts, and then I was on my way. Original plan was to make it to Wheeling, but of course, as plans often go with me... they didn't quite work out. Luckily, this time it was nothing bad, it was just me not quite getting to Wheeling by the end of the time. I made it out to Washington Brewing by 10 PM and figured that was good enough.
When a transaction involves a cost, we instinctively weigh the downside. But when something is entirely free, we experience a positive emotion and perceive the offer as more valuable than it is mathematically. Retailers no doubt realise that offering free delivery is one of the most effective ways to stop a consumer from abandoning a digital shopping cart.