Marketing tech
fromForbes
1 day agoThe Brewing Controversy Of Attorneys And Law Firms Running Ads Immersed Throughout AI Chatbot Conversations
Lawyers and law firms are considering advertising during AI chats to reach potential clients effectively.
Atlassian will seek to collect two types of data from its 300,000 global customers: metadata and in-app data from Jira, Confluence, and its other cloud products, which will then be fed into the company's models.
California authorities allege that Amazon has put pressure on independent sellers using its platform into raising their prices on the sites of competitors such as Walmart and Target, so that Amazon can appear to have lower prices.
Racial discrimination is illegal, and government contractors cannot evade the law by repackaging it as DEI. The Department launched the Civil Rights Fraud Initiative to root out this misconduct, hold offenders accountable, and end this practice for good.
The jury found that Ticketmaster overcharged consumers $1.72 per ticket. Live Nation argues the up to $280 million it pledged in its settlement with the Justice Department and a handful of states will ultimately prove larger than the sum based on the jury award.
This may be the last year that law firms can expect billing rate increases to drive financial stability, according to a new survey of more than 800 senior finance and legal professionals in large firms across North America, the United Kingdom and Ireland. Technology company BigHand's 2026 finance report suggests that firms can no longer rely on traditional measures of profitability, as clients are demanding more efficiency and predictability amid the increased adoption of artificial intelligence across the legal profession, according to Law.com.
Leading legal departments are shifting from reactive negotiation to proactive pricing design, setting guardrails before rates are proposed rather than responding after the fact. This approach enables departments to establish parameters and expectations upfront, fundamentally changing the negotiation dynamic and improving outcomes.
From law firms to in-house legal teams, the rules of value are being rewritten. The question is: Who's ready to lead the change? In the first episode of 2026 for the UpLevel View podcast, Stephanie Corey and Ken Callander sit down with Rita Gunther McGrath, Columbia Business School professor and Wall Street Journal columnist, to talk about how AI is forcing professional services to price outcomes instead of hours.
With so many options out there, it's easy to feel overwhelmed and confused about where to begin. To help you make sense of it all, "Adventures in Legal Tech" welcomed Jess Birkin, a solo attorney who gets a heck of a lot done in her unique practice niche by leveraging AI and business planning. Goals Versus Themes It's been a decade of upheaval. For lawyers, this reality complicates setting specific goals, because they are likely to be upended by outside events.