#vendor-partnerships

#vendor-partnerships

Legal technology, like dealing drugs, thrives on getting kids hooked on the free sample. At least that's what hundreds of hours worth of D.A.R.E. propaganda films taught me. It's why law students received Lexis and Westlaw passwords before their dorm rooms - it's never too early to develop brand loyalty. As 3Ls graduate into 1st-year associates and start pulling all nighters on legal research, they instinctively log into whichever system they learned in school.

Let business problems drive technology choices. Start with a deep understanding of business pain points and desired outcomes. Build a business case for AI rooted in reality, not hype.