Each stage of the email marketing funnel plays a unique role in nurturing customer relationships, ultimately driving conversions and fostering lifelong customer loyalty.
During the awareness stage, it’s essential to introduce your brand and begin building trust rather than pushing for an immediate sale.
Educational content, newsletters, and welcome emails are pivotal in this stage, as they provide value and convey your brand’s expertise.
Sharing your company's mission and values allows you to connect with subscribers on a personal level, enhancing engagement and experience.
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