France's antitrust authority has imposed a €150 million fine on Apple, accusing the company of using its App Tracking Transparency (ATT) feature to leverage its dominant position in mobile advertising. While ATT is designed to enhance privacy, the enforcement of its terms has created significant challenges for smaller app publishers who rely heavily on third-party data. This has led to claims that the framework lacks neutrality, complicates user consent, and favors Apple’s own app ecosystem, thereby failing to comply with GDPR standards.
"ATT as implemented by Apple penalised smaller publishers in particular since, unlike the main vertically integrated platforms, they depend to a large extent on third-party data collection to finance their business."
"The framework has been particularly harmful for smaller publishers that do not enjoy alternative targeting possibilities, in particular in the absence of sufficient proprietary data."
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