As retailers seek to maximize ad revenue, partnerships between large publishers like ESPN and retail giants like Dick's Sporting Goods can significantly enhance reach and effectiveness.
Advertisers are primarily driven by scale. The ability to co-sell ads allows both sides to leverage shared audiences and insights, creating a more robust advertising offering.
Partnerships like that of Best Buy and CNET demonstrate a fundamental shift in retail media, where big data from major traffic sites can drive advertising success for retailers.
Retailers who collaborate with larger platforms may glean insights and analytics that enhance targeting capabilities, making their ad inventory more attractive to advertisers.
Collection
[
|
...
]