Amazon's ads business has thrived despite subpar ad tech, but recent investments in its Demand-Side Platform are making the platform attractive for marketers seeking value.
Marketers are increasingly investing in Amazon's Demand-Side Platform as it offers lower fees and better costs, particularly for Prime Video advertising.
With costs for traditional advertising rising by 6%, and DSP being the most affordable and effective option, it's clear why marketers are shifting their budgets.
Amazon's DSP spending is projected to grow significantly in 2024, showcasing a trend where marketers see rising value and efficiency in using its ad tech.
Collection
[
|
...
]