Google Ads has enhanced its Performance Max campaigns with a new feature that identifies search themes driving changes in ad performance. This addition aims to help advertisers understand whether specific search themes are generating incremental traffic or merely overlapping with existing signals. Natasha Kaurra's observation on X highlights this update, while Anu Adegbola elaborates on the feature's function, emphasizing its potential for optimizing ad strategies and improving campaign performance through better insights.
Google Ads Performance Max now highlights Search Themes Driving Incremental Traffic!
The new indicator evaluates whether added search themes generate new, incremental traffic or simply overlap with existing signals.
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