"Playable ads are interactive in-app advertisements that allow users to experience a game, product or app without an immediate download, offering a more engaging experience compared to traditional ads."
"According to Liftoff's mobile report for 2024, playable ads are over 20x more likely to result in an install than banner ads, showcasing their effectiveness in engagement."
"These ads allow users to engage with content directly; they are about 32% more memorable than video or banner ads, which helps brands stand out in a crowded marketplace."
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