Integral Ad Science (IAS) is set to raise its prices by one to three cents for various services, effective November 1, according to sources. This adjustment will influence the cost per thousand impressions (CPM) that clients pay for IAS’s ad verification solutions.
Johnathan Barnes noted that the price changes were communicated to clients via notifications on Yahoo's demand-side platform. He highlighted the possibility of this adjustment impacting advertisers' budgeting and strategies.
IAS has not publicly commented on the price increase. The move comes amid reports suggesting that the company is considering a sale, with shares rising 11.8% since this speculation emerged.
Despite investing in brand safety technologies, major brands have been criticized for their ads appearing alongside inappropriate content, highlighting ongoing challenges within the ad verification industry and accusations against companies like IAS and DoubleVerify.
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