As the Super Bowl approaches, marketers ramp up integrated campaigns, teasing their ads on social media. Coors Light emphasizes that the Super Bowl is a season, not just a day, showcasing a clever campaign with misspelled ads. Trends for this year include conservative humor and featuring brand mascots in marketing. Many brands, including Pop-Tarts, are creatively leveraging characters to engage audiences, with an emphasis on a memorable Big Game ad possibly overshadowing pre-game promotions.
"We've always said the Super Bowl is a season - not a day," said Marcelo Pascoa, vp of marketing at Coors Light.
Pascoa emphasized, "At the end of the day, what most people actually see is the spot in the game."
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