According to a study by Eyeo and The Harris Poll, 81% of US internet users find app ads to be the most frustrating online advertising format. As consumer engagement with mobile apps surges, projected to reach an average of three hours and 45 minutes daily by 2025, marketers are urged to rethink their strategies. The shift in mobile in-app ad spending, expected to grow by 13.8% this year, highlights the necessity for advertisers to enhance user experiences by potentially reducing ad frequency and opting for less disruptive formats.
US internet users find app ads the most frustrating online advertising format, with 81% expressing dissatisfaction, highlighting a critical challenge for marketers.
Consumers are projected to spend an average of 3 hours and 45 minutes on mobile apps daily by 2025, making in-app advertising increasingly significant.
In-app ad spend is set to grow by 13.8% this year, reaching $190.57 million, which underscores the importance of optimizing ad formats for user experience.
Marketers need to reconsider mobile app ad strategies by potentially reducing ad frequency and exploring non-disruptive ad formats to improve consumer reception.
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