Netflix As Frankenstein, Because It's A Live; Vice Ads Take Over The Big Platforms | AdExchanger
Briefly

Netflix's latest live cooking competition, Dinner Time Live with David Chang, faced significant backlash, highlighting the streaming giant's ongoing challenges with live programming despite its attempts.
While linear networks seamlessly execute live talk shows, Netflix struggles with live events, indicating a need for substantial improvement in their live TV capabilities.
The demand for live programming at Netflix is increasing as they venture into advertising revenue, which thrives on large concurrent viewing audiences, unlike traditional digital metrics.
The unique advertising value resides in concurrent views, a contrast to the wide reach of digital content, emphasizing the cultural relevance of live events and 'watercooler talk.'
Read at AdExchanger
[
|
]