Onetag has announced a strategic partnership with Anonymised, enhancing its Smart Curation platform with ID-less, privacy-compliant advertising solutions. The integration enables advertisers to utilize on-device data processing and real-time behaviour segmentation to reach broad, high-quality audiences. This partnership allows advertisers to create personalized campaigns without relying on third-party cookies, directly aligning with evolving privacy regulations. JAKALA emerges as the first launch partner, utilizing this technology to navigate the digital advertising landscape effectively while ensuring compliance with stringent privacy laws. The collaboration promises a significant increase in audience reach and engagement metrics.
Our partnership with Anonymised redefines what's possible in programmatic advertising. By integrating their cutting-edge ID-less technology into Onetag's Smart Curation platform, we're not just adapting to a privacy-first landscape - we're empowering our clients to thrive within it.
The partnership enables advertisers to deliver personalised, non-intrusive campaigns with improved performance metrics.
Anonymised processes data on the user's device, creating privacy-compliant cohorts based on real-time behaviours like scroll depth, time on page, and engagement.
JAKALA is the first launch partner of this collaboration, reinforcing its role as a pioneer in privacy-first advertising solutions.
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