The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next year
Briefly

Live shopping in the US is gaining traction, with influencers possibly adopting QVC-style roles, although it remains to be seen if static-brand deals will fade.
The competition between Spotify and YouTube over video podcasting is heating up, with creators increasingly launching talk shows, leading both platforms to adapt their offerings.
Read at Business Insider
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