The role of a commerce media specialist is crucial for brands to navigate the complex landscape of retail media networks and drive effective campaigns.
Retail media has evolved significantly since its inception just over a decade ago, led by pioneers such as Amazon Advertising, shaping a rapidly growing advertising trend.
Retail media uniquely intertwines three stakeholders: brand, consumer, and retailer, differentiating it from traditional media that primarily connects brand and consumer.
With projected retail media expenditure in the US hitting nearly $60 billion, the demand for expertise in this field is increasing exponentially.
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