Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share
Briefly

from Digiday6 months ago
Warner Bros. Discovery's AIM platform enables advertisers to target audiences based on first-party data across various media, enhancing the relevancy of their CTV ads.
Digidayhttps://digiday.com/marketing/warner-bros-and-cnn-are-extending-audience-targeting-tools-in-bid-for-more-ctv-share/
The richness of first-party data collected allows for the creation of specialized audience segments, such as vegan-focused groups, enhancing advertisers' targeting capabilities.
Digidayhttps://digiday.com/marketing/warner-bros-and-cnn-are-extending-audience-targeting-tools-in-bid-for-more-ctv-share/
Advertisers can now purchase audience segments not just based on contextual relevance but also on extensive behavioral insights across Warner Bros. Discovery's media portfolio.
Digidayhttps://digiday.com/marketing/warner-bros-and-cnn-are-extending-audience-targeting-tools-in-bid-for-more-ctv-share/
Previously, ad purchases were limited to media genres; the new approach allows targeting based on a combination of user behavior data from multiple sources.
Digidayhttps://digiday.com/marketing/warner-bros-and-cnn-are-extending-audience-targeting-tools-in-bid-for-more-ctv-share/
Read at Digiday
#connected-tv #advertising #data-analytics #warner-bros-discovery #first-party-data
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