Damian Bradfield’s career trajectory began after he dropped out from Oxford Brookes University and sought various opportunities that combined his interests and necessity. He initially worked part-time for Gucci Group while considering an education at LSE, which he could only afford through work. His experiences led him to roles in advertising with notable brands at agencies like Delaney's and Abbot Mead Vickers, culminating in a significant position at WeTransfer, reflecting on the transformative marketing approaches that prioritize creativity over budget constraints.
Scarcity, not spend, drove WeTransfer's success, demonstrating that effective branding and marketing can thrive without excessive budgets.
Today's digital marketing playbook may need tearing up in order to adapt to rapidly changing consumer behaviors and preferences.
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