As web users migrate away from Google to diverse search tools like TikTok and Amazon, brand advertisers are reevaluating their organic and paid search strategies. A recent Omnicom study suggests a move toward investment in a broader range of channels. SEO has gained prominence as a crucial component in this shift, driving brands to reevaluate their online presence and allocate additional budgets to new projects. Agencies are focusing on making websites more compatible with modern search dynamics, adapting content strategies to align with AI chatbots and user-friendly experiences.
Brand marketers are noticing shifts in search behavior, prompting adjustments in investment plans and an increased focus on organic search presence.
SEO has transformed for brands; once considered peripheral, it is now essential in navigating the evolving search landscape.
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