Netflix is expanding its live streaming offerings, including live sports and special events, to engage its 94 million global users further. Upcoming highlights include a boxing match, Christmas NFL games, and the SAG Awards. Additionally, Netflix is enhancing its advertising strategy by utilizing first-party data and exploring programmatic ad solutions, which incorporate AI technology to better target viewers. The service's significant appeal among 18-34-year-olds was emphasized, as they outpace traditional networks in viewership time.
Netflix is ramping up its live streaming content, reaching over 94 million monthly active users, with sports, comedy, and award shows among its offerings.
Chief Content Officer Bela Bajaria highlighted planned live events such as the Katie Taylor vs. Amanda Serrano rematch and NFL Christmas Day games.
With its ads suite, Netflix integrates first-party data and offers programmatic buying, using generative AI to align ads with shows.
Netflix's advertising push targets Gen Z and millennials, boasting a higher viewership among 18-34 year olds than traditional networks.
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