"Managing multiple SSPs presents a complex challenge for brands trying to maximize their media spend and optimize performance. Each platform offers different tools, attribution models, and metrics, making understanding how to leverage these technologies crucial for scaling efficiently."
"It can be time-consuming and resource-sucking for brands to learn the ins and outs of each SSP. With recent retailer launches, the need to learn yet another platform could add significant additional complexity to the landscape brands navigate."
#retail-media #supply-side-platforms #brand-management #marketing-challenges #performance-optimization
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