Roku has appointed Lauren Benedict as vice president of global ad sales and partnerships, enhancing its growing ads team ahead of the upfront season. With extensive experience in ad sales leadership, including roles at Hulu, MNTN, and Spotter, Benedict is tasked with maximizing the monetization of Roku Media. Jay Askinasi, the senior vice president of global media revenue, expressed confidence in her ability to lead programming toward effective premium video advertising. Benedict recognizes the shifting industry dynamics, noting the increasing importance of connected TV in marketing strategies.
Lauren brings a wealth of ad sales leadership experience across some of the largest and most innovative streaming platforms in our industry. Her track record speaks for itself, and the balance of Hulu, Disney, MNTN, and Spotter experience gives us supreme confidence that she will accelerate Roku's ambition to lead the market in performant premium video. Her expertise in streaming and performance monetization will be invaluable as we continue to solve TV's biggest challenges in advertising.
This is a pivotal time for Roku's advertising business as marketers continue to shift towards CTV being fundamental to their buys. I am thrilled to join Roku to help our advertising partners reach engaged audiences across the platform and deliver optimal campaign performance.
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