Old Jamaica has relaunched with a colorful rebrand, introducing new vibrant cans designed to attract a younger demographic. This revitalization comes after a controversial retirement campaign that was revealed to be a clever marketing move. The redesign, created by SAMY Alliance, shifts from the old muted colors to bright, energetic shades, incorporating a refreshed wordmark and a reimagined palm tree logo that embodies a playful contemporary style while respecting the brand's Caribbean roots.
"Old Jamaica's rebranding revitalizes the brand with bright visuals and modern design, appealing to a youthful audience while retaining its Caribbean heritage."
"Central to the rebrand is the refreshed wordmark, featuring an edgy, clean font that captures the spirit of the brand's heritage without feeling dated."
Collection
[
|
...
]