BBC Studios has partnered with Digitize New Media to expand BBC podcasts into the Irish market, emphasizing the country's discerning audience. Louise la Grange from BBC Studios expresses delight about this collaboration, highlighting Digitize's reputation. In parallel, industry expert Seve Pratt discusses podcasting production, urging creators to respect both audio and video formats in their strategies. He argues against shortcuts that undermine content quality and promotes a multi-platform approach to engage audiences effectively across different mediums, underscoring the need for thoughtful production and context considerations.
Louise la Grange, SVP, BBC Audio, Digital News and Streaming BBC Studios, said: "We are delighted to expand our partnership with Digitize to represent BBC podcasts in Ireland's ad market," observing that the company has a proven track record representing premium content.
Ronan O'Loughlin, Commercial Director, Digitize, said: "Our team is so excited to be partnering with BBC Studios to offer their incredible audio content to the Irish market. The Irish are one of the biggest consumers of podcasts globally and are very discerning in their tastes..."
Seve Pratt warns about easy shortcuts: "A video strategy is not putting cheap wallpaper over high-quality audio. Video, like audio, is an extremely powerful medium and ignoring the core strengths of video is a recipe for no viewers."
Pratt advocates for a multi-platform strategy, stating: "In a nutshell, a multi-platform strategy encourages creators to respect the strengths of each individual medium or platform."
Collection
[
|
...
]