In an interview with Ruben Niet, CEO of digitalAudience, the challenges of data distribution and privacy compliance in a complex regulatory landscape are discussed. As privacy regulations vary by country, marketers require adaptable tools to manage first-party data responsibly. DigitalAudience assists brands in unifying fragmented data systems without compromising privacy, offering a cohesive view of audience segments. Furthermore, clean rooms provide a solution for data collaboration, enabling analysis and performance measurement without sharing raw data, thereby asserting the importance of privacy in marketing practices.
Privacy rules are getting stricter everywhere, but they're not the same everywhere. Marketers need tools that aren't just compliant by default, but adaptable by design. digitalAudience helps brands work with first-party data in a way that respects local laws. It's not about finding loopholes - it's about building a setup that works across borders without creating legal risk.
Marketers know their data has value - but tapping into it across fragmented systems is a daily challenge. digitalAudience helps brands break down those silos with a privacy-safe identity layer that connects data. The result? A unified view of your audience and the ability to activate segments across any channel - with consent and precision.
Clean rooms were built to solve a critical challenge: how to collaborate on data without exposing it. For marketers, that means the ability to analyse audience overlap, enrich segments, and measure performance - without ever sharing raw data.
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