Indies have the edge when helping clients make decisions based on dataIndependent agencies thrive in the evolving digital marketing by using AI to transform data into actionable insights.Data activation and real-time decision-making are crucial for brands to succeed in 2025.
Customer Insights for Everyone: Piwik PRO Unveils Free CDPPiwik PRO's CDP revolutionizes digital marketing by offering advanced data activation tools in its freemium plan.
61% of marketers still relying on third-party data | MarTechOnly 31% of marketers are fully satisfied with unifying customer data sources.
Indies have the edge when helping clients make decisions based on dataIndependent agencies thrive in the evolving digital marketing by using AI to transform data into actionable insights.Data activation and real-time decision-making are crucial for brands to succeed in 2025.
Customer Insights for Everyone: Piwik PRO Unveils Free CDPPiwik PRO's CDP revolutionizes digital marketing by offering advanced data activation tools in its freemium plan.
61% of marketers still relying on third-party data | MarTechOnly 31% of marketers are fully satisfied with unifying customer data sources.
Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire VenturesHightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.
What the composability revolution means for customer engagement | MarTechComposability is becoming a significant trend in the CDP and customer engagement space, emphasizing the activation of data within data warehouses.
Composability has arrived says MessageGears | MarTechComposability in marketing technology is a current reality, reshaping how enterprises activate and manage customer data.
What the composability revolution means for customer engagement | MarTechComposability is becoming a significant trend in the CDP and customer engagement space, emphasizing the activation of data within data warehouses.
Composability has arrived says MessageGears | MarTechComposability in marketing technology is a current reality, reshaping how enterprises activate and manage customer data.
How publishers empower teams for data activationCompanies must focus on actionable insights rather than just collecting data to create a competitive advantage.
Audigent & Onetag Redefining ProgrammaticAudigent integrates with Onetag to enhance programmatic media capabilities using real-time data and AI-driven curation.
Will Clean Room Consolidation Actually Make Collaboration Easier? | AdExchangerRise of clean rooms due to privacy-compliant data activationConsolidation in the clean room space by key players like Snowflake and LiveRamp
Prisma Media Solutions Experience of the Unique Identifier Solution: First-idPrisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.