#data-activation

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#retail-media
fromExchangewire
2 weeks ago
E-Commerce

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

fromExchangewire
2 weeks ago
E-Commerce

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

fromExchangewire
3 months ago

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.
fromThe Drum
4 months ago

Indies have the edge when helping clients make decisions based on data

Independent agencies thrive in the evolving digital marketing by using AI to transform data into actionable insights.
Data activation and real-time decision-making are crucial for brands to succeed in 2025.
Growth hacking
fromBusiness Insider
5 months ago

Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures

Hightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.
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