February was a month of notable volatility for site owners and SEOs despite the absence of core updates, which were anticipated. Several fluctuations were observed, including local ranking issues and updates to Google's guidelines, notably regarding spam. The introduction of new AI features and Google Search Console enhancements like hourly data exports showed Google's ongoing evolution. The removal of breadcrumbs from mobile snippets and testing of new AI tools reflect a shift towards improving user experience and search functionality.
While this month was not as busy as last month, it was still a pretty stressful month for a lot of site owners and SEOs.
Google updated its search quality raters guidelines with 11 new pages around spam.
Google may be testing Gemini 2.0 powered AI Overviews in the wild.
Google dropped breadcrumbs from mobile search snippets.
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