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fromAdExchanger
1 month ago

This Company Says It's Found A Way To Balance Automation With Human Control | AdExchanger

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.
Marketing
Marketing tech
fromSocial Media Today
3 months ago

Google Adds More Reporting Elements for Performance Max Campaigns

Google's Performance Max updates offer enhanced channel-level reporting and insights.
Improved error reporting aids in campaign optimization.
New Search insights help focus on high-performing terms.
fromGeeky Gadgets
4 months ago

How to A/B Test Facebook Ads for Maximum Return on Investment in 2025

A/B testing is essential for optimizing Facebook Ads by comparing variables like ad creatives, audience targeting, and placements to improve ROI and reduce wasted ad spend.
Marketing tech
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