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1 week agoBenchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%.
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