fromThe Drum2 days agoOutrun the bear: why 'good enough' isn't fast enough anymoreMarketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.Marketing
MarketingfromMarTech7 months agoIAB finalizes retail media networks standards for in-store | MarTechEstablishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.