#demand-side-platforms tag

Marketing tech

Where Trade Desk sees advertising opportunity following bruising Q1

fromwww.aol.com

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger

The open internet is strengthening as advertising supply grows faster than demand, giving advertisers leverage and benefiting independent platforms like The Trade Desk.

Marketing tech

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger | The Motley Fool

The open internet strengthens as advertising supply grows faster than demand, giving advertisers leverage and making neutral optimization platforms like The Trade Desk more valuable.

4 days ago

The Trade Desk vs. Magnite: Which Tech Stock Is a Better Buy in 2026? | The Motley Fool

The Trade Desk and Magnite offer complementary ad-tech platforms, with The Trade Desk focused on buying and Magnite on selling inventory.

fromMarketing Dive

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.

fromwww.aol.com

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger

The open internet is strengthening as advertising supply grows faster than demand, giving advertisers leverage and benefiting independent platforms like The Trade Desk.

Marketing tech

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger | The Motley Fool

more#digital-advertising

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.

Business

from24/7 Wall St.

#programmatic-advertising

Trade Desk Just Got Hit Again: HSBC Downgrades to Reduce With $20 Price Target

HSBC downgraded Trade Desk to Reduce with a $20 price target amid structural concerns about ad spending shifting to walled gardens.

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.

The Trade Desks' $689m revenue beat is blunted by the departure of CSO Jacobson to OpenAI

The Trade Desk reported $689M Q1 revenue, citing growth in CTV, retail media, and data-driven buying, while a CSO departure to OpenAI added uncertainty.

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.

more#programmatic-advertising

The Trade Desks' $689m revenue beat is blunted by the departure of CSO Jacobson to OpenAI

The Trade Desk reported $689M Q1 revenue, citing growth in CTV, retail media, and data-driven buying, while a CSO departure to OpenAI added uncertainty.

Audience Unlimited Could Be The Trade Desk's Next Strategic Test | The Motley Fool

The Trade Desk launches Audience Unlimited to expand beyond impression buying into data activation, competing with vertically integrated platforms like Amazon that combine inventory, retail data, and attribution.

fromwww.morningstar.com

Trade Desk: Downgrading Moat to None on Increasing Competitive Intensity Despite OpenAI Report

Trade Desk's economic moat is eliminated due to structural disadvantages in ad tech, where value shifts to vertically integrated platforms owning data and auction mechanics rather than thin interfaces.

fromAdExchanger

6 months ago

How PubMatic Countered A Big DSP's Spending Dip In Q3 (And Our Theory On Who It Was) | AdExchanger

Rajeev Goel, PubMatic's CEO and co-founder, demurred like a champ. He dismissed the "reseller" label as "noise" and pointed to PubMatic's recent collaboration with The Trade Desk on an API that helps publishers and advertisers share deal metadata between platforms in real time. "PubMatic is a platform for direct inventory monetization - reselling is not our business," Goel said. "We are a direct connection to publishers ... and I think it's pretty clear we provide value in ways that DSPs do not."

Marketing tech

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