Men feel their masculinity is threatened when they are told they are less assertive, dominant, or 'masculine' than others. They may also experience these reactions when they find themselves to be subordinate to a woman who clearly takes the lead or when they are expected to perform tasks considered 'unmanly.'
Employees have heavy workloads, time-sensitive tasks, and a variety of responsibilities to attend to in their day-to-day. As a result, they might struggle to find the time necessary to dedicate to training and development activities. This problem becomes especially pronounced when they are asked to completely step away from their work to complete a full-length training module or watch a long how-to video.
Just because someone is highly qualified, great at what they do and has impressive experience, doesn't mean they are a good fit for your organization or your culture. If you want your business to thrive in the marketplace, you need to filter out potential employees who may not be a great fit for your organization and attract those who are the most likely to thrive.