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#generative-ai
fromInc
1 week ago
Media industry

5 Major Shifts Coming to Business PR in 2026-and How You Can Prepare For Them

fromInc
1 week ago
Media industry

5 Major Shifts Coming to Business PR in 2026-and How You Can Prepare For Them

#seo
fromInc
1 week ago
Growth hacking

How This Founder Used 4 Free Marketing Strategies to Increase Revenue by 2,400 Percent in Two Months

fromSearch Content Management
4 months ago
Digital life

GEO vs. SEO: What's the difference? | TechTarget

The shift towards generative AI tools makes Generative Engine Optimization (GEO) crucial for brand visibility.
fromDigiday
6 months ago
Marketing tech

WTF are GEO and AEO? (and how they differ from SEO)

The rise of answer engine optimization (AEO) represents a shift from traditional SEO to adapting content for AI-driven search engines.
fromInc
1 week ago
Growth hacking

How This Founder Used 4 Free Marketing Strategies to Increase Revenue by 2,400 Percent in Two Months

fromBusiness Insider
1 week ago

AI search has brands scrambling and 'GEO' gurus rushing in

When Bospar asked ChatGPT, Claude, Gemini, or Copilot for information about RealSense, each one provided a version of the same answer: RealSense was no longer in business. In reality, the company was on the verge of announcing a spin-out from its parent, Intel, and a $50 million funding round. How could RealSense get top-tier press coverage if the leading AI tools had already written its obituary?
Artificial intelligence
fromMarTech
1 week ago

How data and genAI are helping retailers boost conversions in a tough economy | MarTech

Retailers are facing increased competition at a time when high inflation and higher prices are limiting consumers' spending potential. This year, brands will have to work harder than ever to cut through the noise and drive purchase intent, and data marketing can and should play a central role in retailers' and brands' ecommerce strategies. From personalization to product feed, effective data management and utilization support a leak-proof customer journey, driving more consumers towards the bottom of the funnel and subsequently boosting sales and revenues.
E-Commerce
#gift-guides
Marketing tech
fromWIRED
1 month ago

Forget SEO. Welcome to the World of Generative Engine Optimization

Americans will increasingly use large language models for holiday shopping, prompting retailers to adopt generative engine optimization (GEO) to capture chatbot-driven traffic.
Media industry
fromFast Company
1 month ago

Goodbye SEO, hello GEO

Generative/answer engine optimization (GEO/AEO) is rapidly emerging as the new competition for online discovery, shifting priorities from classic SEO toward visibility and reputation in AI answers.
Online marketing
fromAbove the Law
1 month ago

AI SEO For Law Firms: Website Changes For 2026 - Above the Law

Law firm websites must adopt multi-platform generative engine optimization (GEO) and adjust content and technical SEO to remain visible in AI-driven search by 2026.
fromSocial Media Today
2 months ago

Reddit is Becoming a Key Consideration for Marketers

Over the years, we've seen that people increasingly use Google to search for helpful content on Reddit to find product recommendations, travel advice and much more. We know people find this information useful, so we're developing ways to make it even easier to access across Google products. This partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations.
Online marketing
fromeLearning Industry
2 months ago

Google EEAT Best Practices For LMS And HR Software Vendors: Build Trust And Win Rankings

Google EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and refers to a set of signals used to assess a website's content. Google sets these signals to ensure it promotes only the best and most credible content, especially in niches that are either connected to people's well-being or require special knowledge. Emitting SaaS authority signals is pivotal for traditional search and SEO AI optimization. To get featured in AI Overviews, you must have a website that appears credible and trustworthy.
Online marketing
Science
fromTechCrunch
2 months ago

Same-day delivery comes to space, as Impulse promises satellite transport in hours, not months | TechCrunch

Impulse Space will deliver satellites from LEO to GEO in hours using the Helios methane-oxygen kick stage, enabling rapid commercial and defense orbital transport.
Artificial intelligence
fromFast Company
2 months ago

Google's antitrust ruling confirms AI assistants are the new gatekeepers

AI assistants like Gemini are recognized as core distribution infrastructure similar to search and browsers, shaping media distribution and requiring publishers to build for AI.
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