Marketing tech
fromForbes
6 hours agoHow AI Interfaces Are Reshaping Discovery, Trust And Decision Making
The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.
For decades in SAAS, products reduced ambiguity. Users supplied constrained inputs, and the system handled the output. It's never been Minority Report cinematic, but it was predictable. By providing predictable environments for manipulating data, users learned by moving things, adjusting variables - and the outcome emerged through interaction.
The question dropped into the Slack channel before the user research summary. Before the problem was clearly defined. Before anyone asked if users actually needed this feature. Your product manager already generated three interface options in ChatGPT. Now they're asking which one to build. Not whether to build. Not why to build. Which. And when you slow the conversation down to ask those questions, you're about to discover that strategic thinking now reads as bottleneck behavior.