#listings-vs-sales

#listings-vs-sales

Every year, the real estate market becomes more global and our advisors have really capitalized on the flow of referral back and forth. This flow of clients and referrals helped our brand turn out the strong performance it did in 2025, despite overall housing market conditions in the U.S.

Redfin argues that the current NWMLS rules limit how sellers can test pricing and demand before going fully live on the MLS, which many sellers find restrictive.

We believe an open market serves consumers the best. Sellers should have the opportunity to reach the broadest pool of potential buyers if they choose to do so, because broad exposure generally benefits the homeowner. However, sellers should also be able to retain the right to decide how their property is marketed.

Our top KW-affiliated agents tell me continually that real estate has always been a relationship business. What's changed is where those relationships are formed, nurtured and reinforced. Today, social media is one of the most powerful relationship platforms for building and sustaining relationships in real estate. But despite constant platform changes, algorithm updates and new tools, the agents and businesses seeing real growth aren't chasing shortcuts. They're building trust through each connection, which leads to scale.