Marketing
fromEntrepreneur
13 hours agoHow Pricing Decisions Change When the CFO Is in the Room
CFO involvement in pricing enhances cost visibility, improves margins, and ensures alignment between finance and commercial teams.
When planning our budgets, we tend to focus on cutting costs. Yet, sometimes a little strategic spending can help to save money in the long term, by reducing our regular expenses and replacing repeat purchases of single-use items.
By 2019, it was operating in eight Indian metros, and by August 2021, it had expanded into quick commerce, launching Dunzo Daily to deliver essentials in 19 minutes or less. Customers liked the convenience that Dunzo provided, investors loved its growth, and the phrase 'Dunzo it' became a common idiom in India akin to 'Google it' in the U.S.
Heat looks like validation, and validation looks like safety. It is hard to ignore a sector when customers start leaning forward at the same time investors do. Still, the more cycles I have lived through in competitive technology businesses, the more I see heat as an optical illusion. It sharpens whatever is easiest to notice and blurs the underlying mechanics that determine who or what holds control.
The ETF holds 50 positions, but the top two dominate in a way that makes the rest almost incidental. Johnson & Johnson carries a 25.4% weight, and Eli Lilly and Company sits at 21.4%. Together they account for roughly 46.8% of the entire fund.
Markup is how much you add to your cost to get your selling price. If something costs $10 and you sell it for $15 , you added $5. That's a 50 percent markup on your cost. Where people get confused is that markup isn't the same as margin, even though the terms get used interchangeably all the time. Margin measures profit as a percentage of the selling price, and markup measures it based on your costs. Same dollar, different percentages.
By Q4 2025, management acknowledged the math. The quarterly dividend was cut to $0.09 per share, down from $0.25, with CEO Theodore Koenig citing 'the decrease in base rates' as a key driver.
The emergence of so-called "agentic AI," systems that can perform tasks independently and support decisions, plays a central role in this. Two-thirds of respondents believe that there is currently more hype surrounding agentic AI than previous technological developments. At the same time, three-quarters are still discovering how this technology can be used effectively. According to Basware CEO Jason Kurtz, the time for experimentation is over; executives expect concrete results.
Every purchase you make as an entrepreneur is an investment decision, whether it's for a one-time $500 software subscription or a $500,000 equipment lease. What differentiates the successful founders from the struggling ones is how they approach each decision. Casual spenders leak margins over time, while founders who spend consciously build sustainable, profitable businesses. The key is learning to frame everyday spending through an investor's lens.
The Schwab U.S. Small-Cap ETF (NYSEARCA:SCHA) has delivered a 5.5% return YTD, tracking the broader small-cap market's trajectory. The fund's defining advantage is cost efficiency, at a scant 0.04% annual expense ratio ranks among the lowest in the small-cap category, allowing investors to compound returns without significant fee drag eating into performance over time. Recent coverage has been mixed. MSN positioned SCHA as an "attractive option" given its low costs and past performance.