#millennial-aesthetics

#millennial-aesthetics

"For me, sustainability is not a layer added on top for storytelling or branding. It has to be embedded in the identity of the restaurant and in the flavor of the food itself."

Makeout lips are characterized by blurred edges and a color that settles into the center, creating a pout that looks fuller and more inviting. This trend embraces a soft, diffused finish, moving away from the overly sculpted and high-maintenance lip looks of the past.

You could do something stupid at 15 and only the three people there remembered it - not the entire internet forever.

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.

Maison Margiela has released a vintage-style jersey T-shirt that captures the essence of classic menswear while offering a modern twist for today's fashion enthusiasts.

At the dawn of 2026, social media influencers at home and abroad proclaimed it the year of the "analog lifestyle," a call to reduce digital connectivity as smart tech and screen time dominate a person's attention span. Selly Tan, an influencer from California, said people are "craving something real again," and vowed to print her photos, read more books and magazines and take up hobbies that don't need Wi-Fi.

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).