OOH buying, busted: your guide to costs, models & metrics
Modern out-of-home (OOH) buying combines direct, programmatic, and hybrid models, using CPM, cost-per-play, and fixed tenancy pricing to balance reach and responsiveness.
TikTok Expands Out-of-Home Advertising to Physical Locations - Lindsey Gamble
TikTok is expanding its Out of Phone Program, which allows advertisers to showcase high-performing TikTok content on screens in taxis, shopping malls, and various other locations.