Eoin Tonge has revealed how Primark, which trades as Penneys in Ireland, is making female shoppers the linchpin for a revamped offering designed to re-energise the iconic chain across its international markets.
The spa melds seamlessly with the caramel colours. Some serious brainpower went into its creation, having been developed in collaboration with Stockholm-based Raison d'Etre - aka the experts behind nine global spa brands, from Aman and Six Senses to Borgo Egnazia in Puglia and The Datai in Langkawi.
Croud helps brands unlock growth with a Return on Intelligence, applying innovative intelligence across brand strategy, integrated media, social, creative, and data. This approach emphasizes transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.
"What we wanted to do was to make this about people. When I came into my role, it was exactly at the time that the pandemic began. We built a team, an idea, and a vision through remote work."
Revenue-based finance allows repayments to fluctuate with takings, offering businesses greater flexibility during quieter trading periods. This model is increasingly favored by high street businesses facing financial pressures.
Originally known as Sneads Court on John Rocque's map of London in 1746, the area was wider and more of a courtyard than an alley. Over time, it was renamed Hertford Place and later Yarmouth Mews as the neighborhood evolved into larger hotels and grand houses.
Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program
Looking back at 'em through rose-tinted glasses, the 2010s seemed like they were a much better time. London hosted the Olympics, Sherlock was on the telly, and everyone was wearing Joni jeans and tea dresses from Topshop. Could things be returning to the simpler days when all you had to worry about was how tight your skinny jeans were and how to get the perfect side parting? Maybe, because Topshop is making a comeback to British high streets.
Choosing a particular model does not necessarily mean focusing on excessive colour, but rather knowing how to identify the lines and volumes that communicate a precise aesthetic vision that breaks with convention. This process requires a certain awareness of materials and proportions, as a shoe with a strong design has the ability to transform even the simplest outfit into a sophisticated and modern style statement.
Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.