PDOOH: Unlocking the Creative PotentialpDOOH is underutilized but has significant potential for targeted, creative advertising.
How has programmatic DOOH evolved in the last 12 months? New research reveals allOperational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH.