#product-differentiation

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Marketing tech
fromMarTech
4 days ago

3 ways AI is changing how people shop, marketers work and stacks evolve | MarTech

AI agents are inserting themselves into the buying process as filters and recommenders, altering discovery, reducing human touchpoints, and making product differentiation essential.
Apple
fromComputerworld
1 week ago

Can Apple buy its way to AI happiness?

Apple's leaders are split between building AI in Cupertino and buying capabilities, constrained by inflated AI valuations and the need to preserve product differentiation.
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