At The Snow League, we're committed to pushing the boundaries of what's possible in sport and technology. Working with Google Cloud allows us to bridge the language gap for our fans in over 100 countries.
For millions of soccer fans, buying World Cup tickets has been an ordeal. My friends and I had signed up for updates from soccer's governing body, FIFA, and their emails about how to buy tickets felt a bit like receiving the fine print of an insurance policy in monthly digests. First there was a presale—but it was sponsored by Visa and only for people with Visa cards, and it was a lottery.
By combining our Virtual Sports expertise with bet365's global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup.
In London's iGaming sector, sportsbook platform features are usually discussed in practical terms rather than marketing ones. Operators dealing with UK-facing customers tend to frame software decisions around licensing, reporting and internal control, because regulatory constraints shape what is realistically possible day to day. A sportsbook, at this level, is less a product and more an operating business that happens to take bets.
Next Gen Stats began in 2015, when the National Football League deployed RFID chips in player shoulder pads and even in the football itself, enabling the league to capture location data multiple times per second through sensors installed throughout stadiums.
Before you read any of this, use this article for entertainment purposes because it discusses risky gambling in a hedge against buying tickets to see your Washington Nationals. This idea came from Twitter/X's, Crabcakes&Football, an account that frequently gets salty about the Nats. And that account certainly isn't alone in the growing pessimism. A discussion with constant curmudgeon, @dclandofnerds, led to an X.com discussion (see below) that led to this article.
So another word about tickets. They did finally announce single-game tickets were going on sale, but only for games though June. It's not enough to keep season plans limited to those requiring fans to buy more tickets than they can use, feeding the secondary markets which the Mets also get a cut of, but "make-your-own-plan" fans like me who've reliably occupied seats for decades,
Before heading out on tour, it's common practice for artists to set a budget and revenue targets, which can be based on how complex a show is to produce and who they need to pay, according to Michael Kaminsky, the founder of music management company KMGMT. This includes the artists themselves, and usually band members, an agent and a manager, he said.
Some blind and low-vision fans will have unprecedented access to the Super Bowl thanks to a tactile device that tracks the ball, vibrates on key plays and provides real-time audio. The NFL teamed up with OneCourt and Ticketmaster to pilot the game-enhancing experience 15 times during the regular-season during games hosted by the Seattle Seahawks, Jacksonville Jaguars, San Francisco 49ers, Atlanta Falcons and Minnesota Vikings.
The Super Bowl is still the biggest stage in advertising, but the smartest brands aren't treating it as a one-night spectacle. This year's most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extends digital momentum and builds trust through participation, purpose and follow-through. The Super Bowl has fully reclaimed its place as the most influential moment in American media, but the way brands are using it has changed.
Through our partnership with MLS and Leagues Cup, we can surface real-time collective sentiment around key moments, matches, and season-long storylines, giving fans a more interactive, data-driven way to experience the game and engage with the world's most popular sport.