The new space gives creators access to exclusive templates, transitions, and effects, along with the ability to instantly publish Shorts to their YouTube channels directly from their phones. The company says the space is designed to give creators everything they need to produce viral videos, grow their audience, and tap into trends, whether it's creating day-in-the-life vlogs, travel videos, or behind-the-scenes clips.
Open the YouTube app today, and a Short starts playing before you've even tapped anything. Your subscriptions and recommendations are pushed a layer deeper. This is the hostile takeover of your user experience. For most of its life, YouTube was a place you visited with a purpose. You searched for tutorials, watched creators you followed, or looked up something specific.
Today at its flagship advertiser event, Brandcast, YouTube announced it will begin rolling out Veo 3, Google's most powerful AI video generation model, on YouTube Shorts for free to select countries in MENA over the coming weeks. The announcement comes as new GWI data reveals a significant, unique audience on the platform, with 61% of YouTube Shorts users in Saudi Arabia and 54% in the UAE reporting that they do not use Instagram Reels.
This new, dedicated place to create and instantly publish to YouTube Shorts in Premiere mobile will bring Adobe's best-in-class video editing tools directly to millions of YouTube creators. The new content creation space for YouTube Shorts in Premiere mobile delivers everything creators need to easily produce viral videos, grow their audience and tap into trends." What's more, the "Create for YouTube Shorts" option will be available directly from YouTube by tapping on the "Edit in Adobe Premiere" icon in YouTube Shorts.
YouTube has added a new Shorts feature that makes it easier to manage how much time you're spending watching videos. Mobile users can now set a customizable daily limit that restricts how long they can scroll Shorts feeds, aiming to help viewers better manage their time instead of endlessly scrolling. When a user reaches their time limit, they will receive a notification saying Shorts has been paused for the day. This notification is dismissible, however, so it's on the user to honor these self-imposed restrictions.
Buffer now supports scheduling for YouTube Shorts - yay! It's really easy and free. Follow these simple steps to share your videos. Step 1: Connect your YouTube account to your Buffer account Open up your Buffer account on a desktop or your app to get started - and if you don't have one, sign up here. Step 2: Select the "Add Channels" button on the bottom left-hand side of your dashboard. You have the option to connect to a variety of social platforms and marketing channels within Buffer.
A big driver for us is that we're constantly seeing CPMs around $5 on Shorts compared to around $10 to $12 on Meta's Reels and TikTok. So YouTube Shorts is an easy lever for efficient, incremental reach.
