E-Commerce
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3 hours ago18 Killer Strategies to Increase Your Etsy Sales
Etsy sellers can optimize their shops for increased sales by leveraging strategies tailored to customer behavior and search visibility.
Google is adding the ability to apply campaign-level negative keyword lists to your Performance Max campaigns. This makes managing your exclusions across multiple campaigns much easier. For example, a retailer selling luxury goods can use a single list to exclude terms like 'cheap' or 'bargain' and apply it to multiple campaigns at once.
Yum China posted rising revenues and profits for the most recent quarter, growing even as Chinese consumption continues to be sluggish and as Trump's trade war shakes up global economies.
General Motors and BMW likely would have used U.S.-made batteries for their upcoming EVs if the federal credits weren't ending years ahead of schedule. The $7,500 consumer tax credit helped buyers offset the high cost of EVs, which primarily comes from batteries, while automakers worked to bring more production stateside and localize the supply chain.
Salesloft and Clari's merger signifies the advent of autonomous revenue systems, enabling collaboration between humans and agents to enhance productivity and growth. This combined entity will manage over 10 billion revenue actions and 1 trillion data signals, establishing a substantial foundation for training LLM models and AI agents.
Shares of the US footwear company Crocs have slumped by almost 30% after it warned of falling sales because of tariffs, super cautious US consumers and signs that fashion's ugly shoe trend is coming to an end.
Meta closed the second quarter of fiscal 2025 with excellent financial results, including sales growing 22% to $47.5 billion and operating margins rising 500 basis points to 43%. (meta) The firm's capital expenditures for 2025 are expected to reach $69 billion, up from previously estimated $68 billion. Meta's primary ad business continues to churn out billions of dollars in free cash flow, which the firm is spending on its artificial intelligence ambitions. (meta) Investors have been concerned this year about macro headwinds and their impact on Meta's digital ad sales, but the firm's ad business shows resilience, buoyed by superior return on ad spending attracting customers. (meta) We attribute its resilience to Meta's strategy of using AI tools, leading to increased user engagement and monetization on social media platforms. Meta saw growing interaction via AI creative tools, more time spent on Instagram and Facebook, and improved ad recommendations resulting in higher conversion rates. (meta) Our fair value estimate for Meta is raised to $850 from $770, factoring in strong quarterly performance and AI-led growth in engagement and ad monetization. (meta) Shares trading sharply higher, we view them as marginally undervalued relative to the updated fair value. (meta) With saturated ad spaces on Instagram and Facebook, Meta has started ads on Threads and WhatsApp to increase ad supply and boost sales over time.
Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line - until clients begin expecting those savings to be passed along to them.
Investing in dividend stocks offers a compelling path to building wealth through steady, passive income. These stocks provide regular cash payouts, allowing investors to reinvest dividends or use them as a reliable income stream, particularly in retirement.
Faster growth is commensurate with greater volatility and higher risk, so if starting later in the game, long-term, faster growth may call for a mix of fast growth with slower and more stable investments to balance out the portfolio risk profile.
Whitney Wolfe Herd emphasized, "Our product is people. The quality of someone's experience, how they engage, find what they're looking for, and monetize depends on the quality of who and what they encounter on the platform."