The only way for brands to play in the space has been to have a point of view and ditch the old rules. The style of marketing born on TikTok isn't just a flash in the pan—it has irrevocably changed how advertisers behave and how people expect brands to communicate with them.
TikTok has democratized creativity by providing an accessible tool for people to produce content from anywhere and amass huge audiences. It's really empowered the creator economy, allowing anyone to create captivating content.
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