Mike Ryan compiled a comprehensive report on Google Ads Performance Max (PMax) campaigns, noting a peak cost share of 82% in May 2024. While PMax is effective, its operational style may not align with everyone's preferences. Advertisers have driven heightened expectations, and PMax has responded positively, demonstrated by an increase in median ROAS targets from 4.7 to 6.0. Ginny Marvin from Google clarified some concerns, stating there are no plans to eliminate Standard Shopping while offering new features to enhance both campaign types and asserting that conflicting campaigns won't escalate bids against each other.
PMax works quite well, but advertisers have been increasingly demanding, and broadly speaking, PMax has delivered to meet those demands.
Congrats on the report-lots of valuable insights here! There are no plans to deprecate Standard Shopping; we’re adding features to improve it.
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