#emerging-sports

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Video games
fromLos Angeles Times
23 hours ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
Digital life
fromwww.npr.org
44 minutes ago

The surprising origin of 4 features that superglue kids and adults to screens

Social media companies are liable for harming children through addictive design features similar to those in gambling.
#gaming-industry
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Media industry
fromAdExchanger
5 hours ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
#esports
Psychology
fromThe Verge
13 hours ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.
Board games
fromBoard Game Quest
20 hours ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.
Television
fromThe Hollywood Reporter
20 hours ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
Chicago Blackhawks
fromDefector
1 day ago

Someone Appears To Be Stuck On The Jumbotron | Defector

Virginia Tech's spring game faced unexpected chaos with a skydiver incident, overshadowing the new coaching era under James Franklin after a challenging previous season.
fromGamesBeat
3 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
London music
fromThedrum
1 day ago

Defected Records hosting a virtual festival with Facebook Live

Defected Records successfully hosted a virtual festival on Facebook Live, increasing brand awareness by 8.1 points through targeted video ads.
NYC music
fromInsideHook
2 days ago

This New App Helps You Revisit Great Concerts

A new app called Gigs consolidates live music experiences by importing data from various sources, enhancing the concertgoer experience.
#youtube
fromTechCrunch
6 days ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

Social media marketing
fromTechCrunch
6 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
#sports-betting
Poker
fromFuturism
4 days ago

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.
Poker
fromFuturism
4 days ago

More Than Half of Men Aged 18 to 49 Have Already Fallen Into Online Sports Betting

Sports betting has surged in popularity since 2018, raising concerns over addiction and financial issues among Americans.
Film
fromWIRED
3 days ago

The Best Movies to Stream This Month

April brings a mix of horror films and documentaries, including 28 Years Later: The Bone Temple and Louis Theroux's Inside the Manosphere.
Vue
fromGadgets 360
3 days ago

GeForce Now Explained: What Is It, Features, Subscription Plans and More

Nvidia GeForce Now launches in India, enabling cloud gaming without high-end hardware through streaming from powerful remote servers.
Independent films
fromEngadget
3 days ago

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.
Music production
fromKotaku
3 days ago

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.
EU data protection
fromnews.bitcoin.com
4 days ago

DAZN to Embed Blockchain-Backed FIFA Prediction Market in World Cup 2026 Live Streams

DAZN integrates ADI Predictstreet into livestreams for the 2026 FIFA World Cup, enhancing interactive betting experiences.
Growth hacking
fromInfoQ
5 days ago

From VR to Flat Screens: Bridging the Input and Immersion Gap

The future of VR and wearables is focused on natural interaction and immersion, despite current market limitations.
Games
fromThe Verge
4 days ago

Microsoft's new Xbox chief starts making her mark

Asha Sharma is reevaluating Game Pass pricing to enhance value for players on Xbox.
fromwww.socialmediatoday.com
5 days ago

Meta raises the price of its Quest VR headsets

Meta's price adjustments for the Quest VR units are a direct response to the significant rise in costs associated with building high-performance VR hardware, particularly due to the global surge in memory chip prices.
Tech industry
UK politics
fromBusiness Matters
4 days ago

Britain's gaming industry needs a power-up or risks losing its crown to France, Ireland and Australia

Britain's video games industry risks losing talent and intellectual property to overseas rivals without improved tax and investment incentives.
Marketing tech
fromThedrum
4 days ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
fromTheregister
6 days ago

The only technology that died more times than VR is AI

Neal Stephenson argues that the metaverse is dead, particularly in light of the failure of Meta's Horizon Worlds, which raises significant concerns about the future of virtual reality.
Wearables
Online learning
fromeLearning Industry
6 days ago

What Is Immersive Learning In Corporate Training? Examples, Benefits, And Strategies

Immersive learning enhances corporate training by providing realistic, interactive experiences that improve engagement and on-the-job performance.
LA Clippers
fromESPN.com
6 days ago

Amazon Prime stream cuts out in OT of Heat-Hornets play-in game

Amazon Prime Video experienced a stream outage during the Miami-Charlotte play-in game, causing fans to miss crucial game moments.
Silicon Valley
fromComputerWeekly.com
6 days ago

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.
Video games
fromwww.theverge.com
16 hours ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
#sports-broadcasting
fromDigiday
1 day ago
Media industry

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
fromwww.theguardian.com
1 month ago
Television

The way we watch rugby on TV is changing. What is coming next?

Netflix, Amazon, ITV and Premier Sports reshaped sports rights, intensifying competition and pressuring TNT Sports to cut fees and defend subscribers.
Media industry
fromDigiday
1 day ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
Television
fromABC7 Los Angeles
3 days ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Marketing tech
fromExchangewire
5 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Video games
fromEngadget
16 hours ago

Ball x Pit's next update adds 11 more balls to the fray on April 27

The upcoming update for Ball x Pit introduces new characters, balls, passive upgrades, and a new building, enhancing gameplay dynamics.
Media industry
fromObserver
3 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
#netflix
Television
fromThe Verge
4 days ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Media industry
fromAV Club
3 days ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Television
fromThe Verge
4 days ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Media industry
fromAV Club
3 days ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
LA Clippers
fromEngadget
2 weeks ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
#gaming
fromThedrum
6 days ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
fromwww.theguardian.com
5 days ago
Video games

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Video games
fromThedrum
6 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
5 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Television
fromForbes
5 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Marketing tech
fromAdExchanger
6 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Social media marketing
fromMail Online
6 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Video games
fromKotaku
4 days ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Media industry
fromFast Company
3 days ago

Blatantly fake news about college sports spreads like wildfire in the absence of player payday details

The transfer portal has sparked chaos in college basketball, leading to misinformation and confusion about player transfers and NIL deals.
fromThe Atlantic
2 weeks ago

Today's Atlantic Trivia: Video Games

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.
Games
Television
fromArs Technica
5 days ago

NBA fans cry foul as Prime Video cuts out during overtime, fails to sync audio

Prime Video continues to face technical issues with live sports streaming, including audio and video synchronization problems during NBA games.
Video games
fromKotaku
3 days ago

Iron Galaxy Slashes More Developers In An Attempt To Survive

Iron Galaxy is laying off up to 90 employees due to changing market conditions and the need to adapt to a new business model.
Games
fromwww.theguardian.com
2 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Television
fromESPN.com
6 days ago

NBA says 170M watched regular season, up 86% from 2024-25

NBA's Year 1 of new TV deals saw 170 million viewers, the highest in 24 years, with an 86% increase from last season.
#online-gaming
fromLondon On The Inside
3 weeks ago
Digital life

Cultural Codes in Gaming: How Innovation Is Rewriting the Rules

Online gaming design adapts to local behaviors and cultural expectations, moving away from a one-size-fits-all approach.
Video games
fromGadgets 360
3 days ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
Media industry
fromNieman Lab
5 days ago

Prediction markets are breaking the news and becoming their own beat

Prediction markets are evolving, becoming integral to news, with partnerships forming between market platforms and major news organizations.
Video games
fromGameSpot
1 week ago

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.
Video games
fromKotaku
6 days ago

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.
Games
from48 hills
1 month ago

Is AI gaming ready for primetime? - 48 hills

Google demonstrated live AI-generated NPC dialogue at GDC 2026, with over 60 AI-related talks and events showcasing the gaming industry's focus on artificial intelligence integration.
Social media marketing
fromwww.socialmediatoday.com
1 month ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
fromThe Drum
1 month ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.
Marketing
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Artificial intelligence
fromWIRED
2 months ago

The Technologies Changing How You'll Watch the 2026 Winter Olympic Games

Milano Cortina 2026 will introduce unprecedented broadcast and athlete technologies, including FPV drones, 360° real-time replay, real-time tracking, and Olympic GPT.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Chicago Blackhawks
fromFast Company
2 months ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Marketing
fromTheWrap
2 months ago

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
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