#evan-mulvihill

#evan-mulvihill

"Great editors don't just fix copy, they care deeply about getting it right," said Kristen Hare, Poynter faculty and director of craft and local news. "This updated introductory certificate reflects the realities of how we work today and gives learners practical tools they can apply immediately."

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

"Too many leaders find themselves at the midpoint of their careers, or in senior positions, without leadership training. This program provides a space where they can learn from peers and Poynter facilitators about what makes a great leader, mentor, manager and coach."

If you've worked in a technical role in news for long enough, you likely remember when the "show your work" spirit was everywhere. Newsroom nerds shared code on GitHub, swapped tips on social media and unfurled long blogs guiding others on how to get things done. You might also have a vague sense that - like reaction GIFs, demotivational posters, and that guy who sang "Chocolate Rain" - you're seeing less of it these days.