"We have seen a significant change in the dynamic. So definitely, when the American consumer sees an increase in fuel prices they try to move to solutions which are more friendly in terms of cost, especially in states like California."
Rivian said it expects to sell between 20,000 and 25,000 R2s this year, the first of which will head to customers in June once production begins. That means it has six months to reach that goal. Even if Rivian hits the low end of that target, its sales rate will outpace every other comparable electric vehicle at or under $60,000 aside from the Tesla Model Y.