When the person you're pretending to be gets too heavy to carry, you realize that the mask you've worn for so long has become your actual face.
The only thing worse than making a mistake is keeping it bottled up inside. Learning from the mistakes of others could help you embark on the healing journey of sharing and working through a mistake of your own, with someone you trust.
Most entrepreneurs obsess over their competition. They study their competitors' pricing, analyze their marketing, and lose sleep wondering how to differentiate themselves. But what no founder wants to admit is the threat isn't competition-it's obscurity. Lack of interest may not be the problem My company has worked with hundreds of entrepreneurs who are exceptional at what they do. These clients offer incredible products, game-changing services, and decades of expertise.
One of the earliest turning points in personal branding, one that made career-minded professionals understand that they're responsible for their careers and the visibility that shapes them, was the launch of LinkedIn in 2003. Since then, career visibility has followed a simple rule: polish your resume, keep your LinkedIn profile current and compelling, and show up to meetings awake. But that rule no longer holds, thanks to AI.
Five years ago, finding a coach followed a predictable path. You searched a directory, shortlisted three names, booked discovery calls, and picked your favourite. The coach with the best sales pitch won. Today that process feels almost quaint. The coaching industry has fractured into a thousand pieces. People are using ChatGPT as their first coach. They're joining group programmes with influencers they've never met.
